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Evergreening the Geosphere

Thursday, 5 May, 2011


I learned two new managerial buzzwords recently. The first one is an adjective -- evergreen. It means refreshed, never old, never stale, never withered, always new, always green. For example, let's make sure we have an evergreen view of the Gantt chart that doesn't reflect reality. The second is a verb -- to geo-scale. It means hiring, or scaling up the organization, will take into account all geographies in which we operate. To translate this into more concrete termes, it means we're going to hire people in China and India. To the rest of our geographical centres, here's a big f*&k you.

It's disheartening to see this kind of language being employed internally. Engineers are pretty straightforward people. We'd like straightforward statements. All this obfuscation through word-play doesn't mean squat to us. In fact, it comes across as insincere bullsh*t. If you're going to hire in India and China, just say you're going to hire in India and China. To spin it any other way just means you're no better than the guy that forces us to fill out meaningless forms for the sake of process.

Oh wait, never mind. You are the same guy. Carry on.

1 comments:

elektroacoustics said...

Its not been a good week at Flux towers!

Entirely agree, although what pi$$es me more is the fact management feel that they are obfusicating whats going to happen... I mean its not like an engineer could possibly have done more work at Uni or possibly be smarter than an MBA student is it...

But... before it gets you down, 'think outside the box' and brighten up workb with a game of buzzword bingo with you fellow engineers!

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